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Psychology

Hick’s Law.

Decision time tends to grow with the number and complexity of choices.

01 / THE IDEA

What does it mean?

Hick's Law describes how decision time tends to grow as the number and complexity of choices increase. Meaningful grouping can reduce the burden.

02 / IN PRACTICE

Make it concrete.

Illustrative example: A settings screen groups related preferences rather than displaying 40 unrelated toggles.

03 / WHAT TO WATCH FOR

A common mistake.

Removing useful choices simply to make a screen look minimal.

04 / WHEN IT HELPS

When should you use it?

When a menu or decision point overwhelms new users.

05 / FURTHER READING

Explore the source.

Laws of UX — Hick’s Law ↗

A reference for further learning, not an endorsement or verbatim quotation.