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Metrics

Time on Task.

Measure how long someone takes to finish a specific task.

01 / THE IDEA

What does it mean?

Time on task tracks the elapsed time required for a defined user task. It can reveal friction, but faster is not always better: high-stakes work may require deliberate verification.

02 / IN PRACTICE

Make it concrete.

Illustrative example: People take two minutes to complete a payment with the new checkout instead of four. Check that the faster flow has not increased payment mistakes.

03 / WHAT TO WATCH FOR

A common mistake.

Optimising for speed while ignoring accuracy and confidence.

04 / WHEN IT HELPS

When should you use it?

Alongside task success to examine efficiency without overlooking correctness.

05 / FURTHER READING

Explore the source.

Nielsen Norman Group — Usability Metrics ↗

This is a reference for further learning, not an endorsement or a verbatim quotation.