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Psychology

Cognitive Load.

Reduce the thinking required to get something done.

01 / THE IDEA

What does it mean?

Working memory is limited. Unnecessary decisions, jargon, and information compete with the user's actual task.

02 / IN PRACTICE

Make it concrete.

Illustrative example: A travel form asks for trip dates before presenting optional insurance choices.

03 / WHAT TO WATCH FOR

A common mistake.

Equating fewer words with lower cognitive load, even when labels become unclear.

04 / WHEN IT HELPS

When should you use it?

When users feel lost despite all the information being present.

05 / FURTHER READING

Explore the source.

Nielsen Norman Group — Cognitive Load ↗

A reference for further learning, not an endorsement or verbatim quotation.