01 / THE IDEA
What does it mean?
A conversion funnel represents sequential steps toward a defined outcome so teams can see drop-offs between stages.
02 / IN PRACTICE
Make it concrete.
Illustrative example: A subscription flow measures product view, plan select, checkout start, and completed purchase.
03 / WHAT TO WATCH FOR
A common mistake.
Calling every drop-off a design flaw without considering intent.
04 / WHEN IT HELPS
When should you use it?
When a business-critical workflow has several measurable stages.
05 / FURTHER READING
Explore the source.
Nielsen Norman Group — Conversion Rates ↗A reference for further learning, not an endorsement or verbatim quotation.