01 / THE IDEA
What does it mean?
The Design Council’s Double Diamond separates discovery and definition of a problem from exploring and delivering responses. Both phases make space for divergent and convergent thinking.
02 / IN PRACTICE
Make it concrete.
Illustrative example: A shopping app team wants to redesign checkout because customers keep leaving. Before changing the screens, they interview customers and discover that unexpected delivery fees—not the layout—are causing people to leave.
03 / WHAT TO WATCH FOR
A common mistake.
Treating the model as four rigid steps that never overlap.
04 / WHEN IT HELPS
When should you use it?
When a team is jumping into solutions before agreeing on the actual problem.
05 / FURTHER READING
Explore the source.
Design Council — Framework for Innovation ↗This is a reference for further learning, not an endorsement or a verbatim quotation.