01 / THE IDEA
What does it mean?
A user interview is a conversation designed to understand behaviour and experience. Open questions about recent real events tend to reveal more than asking people to predict what they would do.
02 / IN PRACTICE
Make it concrete.
Illustrative example: Instead of asking “Would you use a meal-planning app?”, ask someone to walk you through the last time they planned meals for a busy week.
03 / WHAT TO WATCH FOR
A common mistake.
Leading with “Wouldn’t this feature be helpful?” instead of exploring actual behaviour.
04 / WHEN IT HELPS
When should you use it?
During discovery, especially when your understanding of the problem is incomplete.
05 / FURTHER READING
Explore the source.
Nielsen Norman Group — User Interviews ↗This is a reference for further learning, not an endorsement or a verbatim quotation.