01 / THE IDEA
What does it mean?
First-click testing studies where people click first when given a goal. A misleading first choice can send them down the wrong path.
02 / IN PRACTICE
Make it concrete.
Illustrative example: To find a refund policy, users click “Help” instead of the expected “Orders.”
03 / WHAT TO WATCH FOR
A common mistake.
Optimizing first-click results without checking whether the full task succeeds.
04 / WHEN IT HELPS
When should you use it?
When labels or page hierarchy may be sending visitors in the wrong direction.
05 / FURTHER READING
Explore the source.
Optimal Workshop — First-click testing ↗A reference for further learning, not an endorsement or verbatim quotation.