01 / THE IDEA
What does it mean?
Jobs to Be Done frames behavior around the progress a person wants in a particular situation, rather than merely a product feature request.
02 / IN PRACTICE
Make it concrete.
Illustrative example: A commuter uses a podcast app not just to play audio but to make a long trip feel worthwhile.
03 / WHAT TO WATCH FOR
A common mistake.
Turning every job into a generic emotional statement with no context.
04 / WHEN IT HELPS
When should you use it?
When feature requests are pulling a product in competing directions.
05 / FURTHER READING
Explore the source.
Intercom — Job Stories ↗A reference for further learning, not an endorsement or verbatim quotation.