01 / THE IDEA
What does it mean?
The peak-end rule suggests an experience can be remembered disproportionately by its most intense moment and its ending.
02 / IN PRACTICE
Make it concrete.
Illustrative example: After a lengthy application, a clear confirmation and next-step summary help the experience finish well.
03 / WHAT TO WATCH FOR
A common mistake.
Trying to cover up a frustrating process with a celebratory animation.
04 / WHEN IT HELPS
When should you use it?
When designing completion, handoff, or recovery moments.
05 / FURTHER READING
Explore the source.
Laws of UX — Peak-End Rule ↗A reference for further learning, not an endorsement or verbatim quotation.